Internet exposure is important for small and big businesses nowadays, because when people want to look for a product or service, they search on the internet. They no longer look for a directory, with a phone number or an email address, they look for a website or a social media profile, through which they can get more information.
Visible On the Internet
SEO provides visibility to businesses on the internet. With the help of SEO, customers get to know more about a brand, its products and its features. With the help of Maimi SEO Expert efforts, a brand can get its website on the first page of search engine results, and this would be an achievement. When people search for something on the internet, they mostly go through the first page or the second page of search results, and pages after that are usually ignored. If a brands website receives a good ranking, then that would be an effective way to make a brand visible on the internet.
Traffic and Authority
There are websites which have great content, but they are not promoted properly, which is why users dont visit them. It is SEO that gives website visibility, and creates brand awareness. SEO drives traffic to websites, and make users aware about the products and services, that a brand wants them to know about. It is best to optimize a website properly, to have it crawled, indexed and ranked on search engines, so that users visit them.
A website would increase traffic, only if the users see quality content. If content is intended for search engines only, i.e. ridden with keywords, then it wont get the attention of a user.
SEO is a tool that promotes content and targets the main audience of a website. If the users, who are actively searching for content, get to see all of it on one website, then they would repeatedly visit that website. It is best to know what a user is searching for, and to create content targeted towards user intent. Qualified leads mean that with the help of a well optimized website, the visitors of a website can be turned into customers.
For example, if originally a customer didnt want the product of Brand A but Brand B, but found more information on Brand As website, then he would feel the need to purchase the product from them. Information is everything; accurate and helpful information can change the mind of visitors and turn them into customers.
SEO isnt paid advertising; it is when a brand creates information to put forward to people, who would be interested in it. There are users actively searching for information, and a brand has to make sure that the information they are searching, is available on their website. For example, a news agencys website would try to bring the latest news to users, and if they are successful in doing so, then the user would bookmark their website and would browse it, when they want to read something about current affairs. A brand promotes itself, with the way it presents information and how frequently it updates it.
Sales & Revenues
SEO gives more exposure to brands; they can reach more customers and potential customers using SEO, as compared to using traditional methods of advertising. The key is to understand the target market and then optimize the content accordingly. Good SEO efforts and execution would attract more customers, helping a business grow; a business can increase its sales, revenues and profitability. It would get the opportunity to not only sell products to local customers, but also to international customers.
Business To Business
When a website is online and it receives good organic traffic on a daily basis, then there would be other brands that would want to do business with the popular brand. Brands would pay the website to put up their ads, and that could be a source of income for the brand. Developing a good website can attract other businesses, which would want the brand to supply them with their products or services. These opportunities are only possible if a company hires the right person to execute their SEO marketing campaign.
SEO can create many opportunities for businesses, and help them grow. However, content creation should always be targeted towards user intent and not search engine intent; otherwise, it would mean a negative impression on customers and that is not what a brand would want.