EDDM stands for Every Door Direct Mail and is a program of the US Postal Service. It's designed to help small businesses promote their products at an affordable price. But is it the right choice for you? Lets take a closer look.
There are two general categories of direct mail campaigns saturation and targeted. Saturation campaigns involve sending mailers to everybody within a particular area, while in targeted campaigns, you only send mail to particular people who you believe will be interested in what you have to offer.